Food production as a business has so many moving parts that need to be tracked, measured and recorded. As a business owner it's easy to get buried in mountains of paper work, poor communication and inefficient processes. Clever foodie is the answer! We helped Aero Blue Software develop a concise explainer video outlining all the key benefits of the software in an easy to understand way. We helped remove complexity and used visual storytelling to bring the product to life. The benefits to the customer are now clear. We developed the animation to be in keeping with apps existing brand colours and style. A perfect example of a well executed explainer that gets straight to the point.