Doublejump worked alongside Catalyst to promote the co-founders programme.
Co-founders is unique in that it focuses on helping start up companies validate their ideas, test them in the market, build a team and prepare for the future. We featured two teams that had completed the programme, Esther and Overwatch research.
The promo had to be dynamic and punchy. We opted for some fast paced music, punk rock inspired graphics and contemporary speed ramped editing to give the promos and edginess and make it stand out against the other videos on social media.