Chain reaction cycles

We worked with one of the biggest bike parts manufacturers in the world - CHAIN REACTION  to create this super cool explainer on how sports nutrition affects a cyclists performance. We wanted to utilise some of the amazing photograph assets the company had taken and reuse them in a completely unique way. The idea was to blend actual photos with graphics to make the explanation of the science very visual and easy to understand. We used reference from old cycling magazines and posters to create the graphic style and to appeal to the cycling enthusiasts who were the target audience.