We worked with our friends from Boost "the juice company from Down under " to create this explainer animation for their Bitcoin campaign. We helped develop the concept, visual style, storyboards and animated the entire promo within a 2 week period. Using social hacking we played on the popularity of crypto currencies to gain maximum exposure online. We developed cute fruit characters to heighten appeal and brand recognition. The campaign imediately gained over 50k views in the first few hours of posting. We used humour in the animation and script to make the campaign memorable while still getting across the message clearly.