Cleaver Fulton Rankin

A breathtaking tv spot for CFR solicitors.

Our Solution

Doublejump worked with Cleaver Fulton Rankin Solicitors in Belfast to create a breathtaking tv spot for their 2017 brand awareness campaign. We developed the style and story boarded the entire sequence along with their steering team. We focused on class and elegance and stripped the style back to be as clean and clear as possible. We utilized minimalism in design and focused on making the animation flow naturally from one illustration to the next. Sound design was equally as important. We worked with Audio Lounge to create a soundcape to add depth to the animation. Overall the advert is striking for its absence of Voice over and rests purely on its merits as a piece of eye-catching motion graphics.

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