Prescription drugs misuse

Public awareness on the dangers of prescription drugs misuse.

Our Solution

Doublejump were asked by the Health and Social Care board to develop a public awareness message that would clearly illustrate the dangers of prescription drugs misuse. It can be difficult to craft something that is both hard hitting and engaging but it all comes down to style and tone. We helped HSCB develop a graphic style that would communicate the seriousness of the topic.

The animation is beautifully executed with clever transitions between each scenario to keep the story ever moving which engages the viewer. The campaign went live on facebook engaging over 60,000 people and helped HSBC spread their message far and wide. Animation can be a great tool to deliver complex and difficult subject matters and can help make those messages a little more palatable. 

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