We were asked by Skunkworks Surf Co. to help create a super engaging crowdfunding video that would keep people watching, get across the tone of the brand, educate them on the product and convince them to part from their cash for a piece of the equity pie.
We worked with their team to come up with a pitch that was full of creativity and visual quirks. Filmed in just one day we captured action on the beach , surf in the waves , a tour of their factory and hitched a ride on a forklift. Our motion graphics team helped turn their proposition into something really eye catching and memorable.
The ultimate test of any crowdfunding video is to get the concept across to the viewer in a way that is easy to understand and gives them a good sense of the company and whats on offer. It worked! We helped Skunkworks surpass their goal of £350,000 and in just 8 hours they had raised £500,000 to help their business grow.
This project highlights how a good creative concept executed well can have real business benefits. We're sure the guys at Skunkworks would agree!